CRM Executive

Location: Hanger Lane

Hours of Work: 9:30am - 5:30pm

Contract Type: Permanent

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CRM Executive


With more than 60 years of history in the bag, ours is a brand with an impressive heritage. Style is well and truly in our blood. As well as UK and Ireland, we are represented globally through our stores in Western Europe, Eastern Europe, Middle East and Asia. Our e-commerce business is helping to set the trend globally, shipping to 125 countries whilst also growing our presence on the world’s leading digital fashion marketplaces.

Our people make all the difference. Just as the River Island name pulls customers in off the high street and inspires them to buy online, our employer brand turns the heads of talented people, inspiring them to join, stay and grow with us. 


Reporting to the CRM Manager, the CRM Executive is responsible for briefing and executing the CRM marketing plan ensuring relevant communications are sent to customers with a view to continually improve personalisation.

In this role you will:       

  • Assisting the CRM Manager with CRM communications planning
  • Briefing and execution of marketing messages via email, push, site and any other relevant channels
  • Educate key stakeholders about customer segmentation and relevant experiences/content


  • Work with stakeholders to plan the CRM calendar understanding customer, product, trading and brand requirements
  • Deliver and execute relevant communications for customers
  • Own execution of AB and multivariate testing
  • Manage QA and sign off process of marketing campaigns
  • Working with CRM Executive to understand segmentation and personalisation strategies to incorporate into CRM calendar
  • Support the CRM Developers with tasks associated with the maintenance of templates within the CRM solution and the creation of HTML content for new triggers that support the CRM strategy.
  • Support management of mobile app messaging and optimisation


  • Use insight to monitor performance of campaigns and segments, optimising where actionable
  • Support the creation of monthly reporting packs and present these back to key stakeholders, making recommendations on future audience selections and content.


  • Stay up to date with the latest trends, competitor activity, innovations and opportunities within the CRM marketing space to inform future activity.

WE KNOW WHAT WE’RE DOING… and we know exactly what experience we’re looking for!

Skills & Abilities:   

  • Previous CRM marketing experience in a B2C environment.
  • Hands on experience working with a major ESP and/or CRM platform.
  • Works autonomously, is highly organised and encompasses an ability to work to tight deadlines.
  • Strong analytical skills.
  • Ability to build strong relationships with a wide range of stakeholders and provide support to others.
  • Accuracy and attention to detail.
  • Ability to multi-task and prioritise accordingly.


If you are ambitious and love working in a busy environment where every day is new, then River Island is the place to be! As a business, we are committed to developing our talent and offer a fantastic training program to help you optimise your performance and support your career progression with the company.

You will be working with industry experts who are passionate about our brand and really know their stuff. They are focused on ensuring they deliver this knowledge to their team to support with their development with the business. What better way to learn and develop your career than alongside someone who has been there and done it themselves!

Our working environment is busy, fast moving and responsive to our customers’ needs, much like our training which is unique to our business and reflective of our fun and refreshing brand and our people within it! Our River Academy offers ongoing training and development by running workshops throughout the year varying from courses focusing on softer skills to the more technical courses you may require to perform your duties.

It’s not all work and no play here either…we all work hard but we also like to have fun too! We are a social bunch and regularly host events ranging from summer and Christmas parties, bake offs, and lots of charity events!

WE LOOK OUT FOR ONE ANOTHER…and in doing so, we provide great benefits for our employees:    

  • 50% staff discount
  • Bonus
  • Pension scheme
  • Season ticket loan
  • Ride to work scheme
  • On-site gym
  • On-site staff shop
  • Subsidised canteen
  • Free onsite parking
  • Giver Island
Apply now
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