Paid Social Assistant

Location: Hanger Lane, West London

Hours of Work: 09:30-17:30

Contract Type: Permanent

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Paid Social Assistant


With more than 60 years of history in the bag, ours is a brand with an impressive heritage. Style is well and truly in our blood. As well as UK and Ireland, we are represented globally through our stores in Western Europe, Eastern Europe, Middle East and Asia. Our e-commerce business is helping to set the trend globally, shipping to 125 countries whilst also growing our presence on the world’s leading digital fashion marketplaces.


Our people make all the difference. Just as the River Island name pulls customers in off the high street and inspires them to buy online, our employer brand turns the heads of talented people, inspiring them to join, stay and grow with us. 



We have an exciting opportunity for a Paid Social Assistant to join our growing Digital Marketing team! Sitting within the Performance Marketing team, you will help support the activation of paid social advertising campaigns across our social media channels.

The role will focus on briefing in supporting content to our in-house graphics team and scheduling content across Facebook/Instagram, Snapchat and Pinterest. You will brainstorm concepts with the Senior Paid Exec and execute our BAU strategy. You will support the team with day-to-day activity and be comfortable with creating tracking links and uploading creative ads using the platforms’ Ads Managers.

This is a new role that offers great potential for growth and is a fantastic hands-on opportunity for someone looking to assist and learn more about the fast-moving world of Paid Social advertising in an exciting client-side role.

 Key responsibilities

  • Assist the paid media team with scheduling, activating and optimising various campaigns across all paid media platforms with particular emphasis on Pinterest
  • Support the Senior Exec with scheduling and activating BAU campaigns with tracking in place
  • Attend internal meetings and brainstorm creative concepts in line with business KPIs
  • Offer social-compatible ideas that convey business messages in an engaging manner
  • Assist in creating Paid Social creative briefs
  • Provide weekly top-line insights of campaign performance in line with performance based KPIs and benchmarks
  • Assist with our ongoing ‘test and learn’ optimisation programme to help maximise performance
  • Be comfortable with reporting on basic campaign costs and metrics and keeping track of spends on a weekly and sometimes ad-hoc basis
  • Provide admin support to the team as needed (e.g. updating documents and presentations)
  • Ensure relevant industry trends, competitor activity and latest innovations are circulated weekly and demonstrate how these can be incorporated into the River Island strategy
  • Explore new advertising opportunities on new and emerging social channels

WE KNOW WHAT WE’RE DOING… and we know exactly what experience we’re looking for!


Suitable candidates should demonstrate the following:

  • Proven knowledge and experience of paid/biddable channels and management platforms
  • Agency or in-house experience working on paid social campaigns
  • Experience working on retail brands, preferably within the fashion sector is a plus
  • Experience working with GA360 or Analytics is a plus
  • Creative thinker with an understanding of digital marketing and putting the customer first
  • Strong communication, creative and copywriting skills
  • Good time management skills with the ability to plan, organise and prioritise tasks under pressure to meet deadlines
  • Flexible; be able to adapt seamlessly to changes in marketing strategies and revised timelines
  • Be calm in demanding and pressurised situations
  • Express enthusiasm and optimism towards projects which keep the customer front of mind and in a frictionless manner
  • Numerate with a strong attention to detail and ability to analyse campaign data
  • Proactive team player able to work individually and as part of a team
  • Personable; being able to successfully build relationships both internally and externally to the business
  • Affinity and passion for fashion
  • A willingness and hunger to learn and develop career further
  • Love the brand as much as we do!


If you are ambitious and love working in a busy environment where every day is new, then River Island is the place to be! As a business, we are committed to developing our talent and offer a fantastic training program to help you optimise your performance and support your career progression with the company.


You will be working with industry experts who are passionate about our brand and really know their stuff. They are focused on ensuring they deliver this knowledge to their team to support with their development with the business. What better way to learn and develop your career than alongside someone who has been there and done it themselves!


Our working environment is busy, fast moving and responsive to our customers’ needs, much like our training which is unique to our business and reflective of our fun and refreshing brand and our people within it! Our River Academy offers ongoing training and development by running workshops throughout the year varying from courses focusing on softer skills to the more technical courses you may require to perform your duties.


It’s not all work and no play here either…we all work hard but we also like to have fun too! We are a social bunch and regularly host events ranging from summer and Christmas parties, bake offs, and lots of charity events!


WE LOOK OUT FOR ONE ANOTHER…and in doing so, we provide great benefits for our employees:


  • 50% staff discount
  • Bonus
  • Pension scheme
  • On-site gym
  • On-site staff shop
  • Subsidised canteen
  • Season ticket loan
  • Free onsite parking
  • RI Perks at Work
Apply now
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